The essence of COOL
April 2012
What does it mean when something is COOL? It seems like almost everybody is actually using the word, or different versions of it, like ‘amazing’, ‘hot’, ‘tight’, ‘wicked’ or ‘chill’, but defining COOL is something else. Cool apparently is a kind of concept of thought. The main question of the international book is how do designers and architects capture the essence of cool in their work. So what is this coolness all about? What is it telling us? And perhaps more importantly, how do we take advantage of this in our daily life? Can we use it like an instrument? Can it propel us into a brighter future, into a new and improved version of ourselves? So, the editor Ger Bruens, decided to ask international designers and architects, by giving him each 4 pages of COOL, to fill in this book. They were free to use images and text, free to do what they wanted, as long as it could be printed.
As the only german architects atelier st is represented by a contribution of COOL in their architecture.
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